National Accounts Manager

Birmingham, Alabama, United States Full-time

Plantation Patterns, a division of NBGHome, is a manufacturer and distributor of beautiful outdoor cushions and umbrellas in the United States. We are currently seeking a National Accounts Manager to be based in our Birmingham, AL office.  This is a full-time salary exempt position reporting to the Vice President of Sales.


This position is responsible for growing sales and developing customer relationships to meet specific goals at assigned accounts as established by the VP of Sales.  This position acts as a primary point of contact for our customer base and also analyzes relevant market and Company sales data in order to make strategic decisions regarding products, budgets, and forecasts. 

Essential Duties and Responsibilities

  • Develops, manages and leads sales objectives, strategies and initiatives to achieve profitable sales growth, increased market share and a sustainable industry position with their accounts. 
  • Meets targeted monthly and annual growth of gross sales and gross profit dollars as established by the VP of Sales. 
  • Makes professional, accurate, and timely sales presentations to customers.  Fosters and develops on-going relationships with customers.  Develops ways to be in constant contact with accounts through monthly (on average) in person meetings and weekly product updates.  Takes care of all customer follow up as needed. 
  • Performs market research in order to prepare budgets and support forecasting customer growth, trends, and business opportunities.  Maintains up-to-date understanding of industry trends, competitive activity, and technical developments that effect target markets and customers. 
  • Maintains and develops relationships with key personnel at accounts.  Effectively communicates updates and changes to product, pricing, and account initiatives. 
  • Works cohesively with Marketing, Sourcing and Engineering teams to clearly outline customer needs and requirements.  Provides consistent feedback to Teams regarding customer relationships, results of sales development activities, new accounts, and market trends.  
  • Establishes and maintains contacts in industry that lead to sales.  Travels to and attends trade shows as required.  Maintains customer profiles and other related data.   
  • Shops competition and reviews trend magazines.  Brings samples and ideas to Product Development to reverse engineer.
  • Challenges Marketing team to design domestic and import products at sellable price points.
  • Performs other related duties as required.


  • Significant use of Microsoft Office is required.
  • Moderate skill level in Excel and PowerPoint Required.
  • Significant use and understanding of both project management software (Wrike) product development database (Filemaker) required. Training to be provided however previous experience and understanding is needed.

NOTE: All external hiring is contingent upon the successful completion of a pre-employment drug screen and a criminal background check.



Education and/or Experience

  • Bachelor's degree from four-year college or university or an equivalent combination of education and experience.
  • This position requires a minimum of  three (3) years’ experience in a consumer product design, development and marketing setting.

Customer Orientation

  • Must demonstrate concern and take actions to meet requirements and high standards of quality of both internal and external customers.
  • Must display courtesy and sensitivity.
  • Meet commitments.
  • Respond promptly to customer needs.
  • Solicit customer feedback to improve service.

Physical Demands - Extended Computer Use; Occasional Travel may be required.

Work Environment - Office Setting-Open Cubicle

We are an equal opportunity employer.

We treat all our employees and applicants fairly and are committed to ensuring that there is no discrimination or harassment against any employee or qualified applicant on the grounds of age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or veteran status or any other characteristic protected by law.